iPhone 16 Pro Max review – Small changes add up to an AI and Camera Control revolution
Hands-on iPhone 16 Pro Max review: Two-minute preview
At a glance, the iPhone 16 Pro Max doesn't look or feel much different from what preceded it, and perhaps that's to be expected. The competitive game of smartphones is now one of inches. The question is, can the small or even invisible changes add up to something big?
In the early going with the iPhone 16 Pro Max, I'd say the answer is yes.
Design-wise, it's a doppelganger for the iPhone 15 Pro Max...except it isn't. As soon as I held a sleek Titanium Black one, I was struck by the screen. It's still Super Retina XDR, but somehow, it seems much larger. Where the iPhone 15 Pro Max offered a 6.7-inch display, this one is 6.9 inches. That is Apple's largest iPhone display ever. Thankfully, Apple did not do this by simply making the whole device larger (it is a bit larger but more or less a wash-on weight difference). One way Apple gained so much visible screen real estate was by shrinking the black bezel surrounding it way down. I suspect that someday, that bezel will disappear altogether.
A bigger screen does make everything seem bigger, brighter, and better. But it's not just that.
There is one other truly noticeable physical difference between the old and new iPhones. The iPhone 16 Pro Max (actually the whole line of iPhone 16 phones) has the new Camera Control.
This button is a bigger deal than I imagined, and I'm almost embarrassed to say that I already like it quite a bit.
Covered in sapphire, the roughly half-inch long button sits on the phone's left side a couple of inches down from the power/sleep/Siri button. It's recessed (which is important, and I'll explain why in a bit) and is both a physical button and a haptic one.
A hard press gives instant access to the iPhone 16 Pro Max camera. That's a nice trick, but, of course, you could program the Action Button to do so, too. However, when I pressed lightly on Camera Control, I felt a little haptic vibration and then could sweep up and down on the button to quickly switch between the phone's cameras. If I lightly pressed twice, I gained access to deeper image controls.
Using the Camera Control, however, was not initially obvious. I was pressing too hard and then not hard enough. It took me about 20 seconds to figure it out.
I could use Camera Control to switch zoom, depth of field, and image styles. Oh, and you're not blindly guessing which settings the Camera Control enables. Every time I used it, a little black cutout appeared on the screen right next to the button to show me every setting and control.
Yes, if you hold the phone in landscape mode, it begins to feel like you're using a traditional camera...with one caveat. The feature that would let me light press to lock focus and long press to shoot is not yet enabled. I can, though, always full press to complete taking a photo.
I even saw how Snapchat is already using Camera Control to control images simply and send photos to friends with the press of a button.
Camera Control seems like a slight misnomer. The button will also be used to enable Vision Intelligence, which lets you point the phone at an object and press the button to get a description. It's like Circle to Search without the circle or, I guess, Google.
As I noted above, the button is recessed, and I found that it's quite hard to trigger it accidentally. That's a good thing.
The other big changes are in software and silicon. Inside the iPhone 16 Pro Max is the new A18 Pro. This is the apex Apple silicon mobile chip, a 3nm CPU that has more power for the Pro phones. It should also provide enough power to game to your heart's content. The iPhone 15 Pro Max was a pretty decent little gaming console, so I would expect no less from this bigger and better-equipped beast. I'll know more when I finally test the phone.
You won't need to play a game to experience this power, though. Like the A18 found in the iPhone 16 and iPhone 16 Plus, the A18 Pro has all the juice you need for the Apple Intelligence.
In my brief experience with the iPhone 16 Pro Max, this is not full-boat Apple Intelligence. When the iPhone ships next week, it won't have any Apple intelligence, but an iOS update should roll out next month and then Apple will slowly seed the rest of Apple Intelligence into these iOS 18-running iPhone 16 handsets over the coming months.
Here's what I did quickly try the demo iPhone 16 Pro Max phones running a later version of iOS 18:
I brought up some photos and navigated to the new Clean Up tool. I found photos that Apple had taken and some that others in the demo room added to the phone. In one, I used my finger to paint over offending objects and watched as they disappeared. I didn't make it easy for the phone, and sometimes there was only a partial deletion. When I used a canned photo with a distinct person in the background, Apple Intelligence Clean Up automatically found and highlighted them. I tapped the screen, and they disappeared. It was as if they were never there.
I tried the Writing tools, which I still think are sort of hidden, in Notes. There were many offers to change the text to be more professional, more concise, or a total rewrite. This is not a feature I am likely to use, but I suspect some will think it a godsend.
Siri has an all-new look, and she now makes the iPhone 16 Pro Max screen glow when you summon her. The effect is beautiful on the big-screen phone. It was a loud room, so Siri only caught part of my request. I think I asked for her to show me a photo of where I am, but she only heard "where I am" and quickly brought up my location.
While I took a few pictures, I can't offer anything definitive about the cameras. What I will say is that there is good news in this updated camera array. Now we have two 48MP cameras, one on the main Fusion camera and another on the new ultrawide. There's also still the 12MP 5x tetraprism lens. The main camera is reportedly faster than ever, with virtually no shutter lag. Between that and the updated image pipeline, I expect photography on this big phone to be better than ever.
I have not tried out the new Cinematic Slow Motion, which looks insanely cool, nor did I get a chance to try the studio-grade mics. I did see the latter in action and was impressed by how the In-frame setting could cut away any sound not coming from whatever was in the frame. I also thought the studio quality, which left in the background noises but emphasized the main subjects' sounds, was quite good.
The new 4k 120fps-capable camera looks like it will transform how people take dramatic videos. I like that there's a new speed control that will allow for easier stepping up and down of playback speed (half or quarter speed).
My takeaway from all these new photo and video tools is that this may be the ultimate pro videographer phone option. Apple, by the way, shot its entire Glowtime video presentation on an iPhone, and it's no wonder. The iPhone 16 Pro Max is a powerful device with some serious skills.
Apple is promising better battery life on all the iPhone 16 models, but the gains may be especially great on the iPhone 16 Pro Max. Its much larger battery, coupled with the efficient A18 Pro and more battery management, might add hours to the battery life, but I won't know for sure until I test it.
Finally, there's the look of this phone. As I mentioned above, I got to touch the Titanium Black. It is a gorgeous device, and I really can't understand why you would want any other color. But if you're so inclined, it's available in White, Natural, and new Desert Titanium (think sand but shinier).
Is this the best iPhone Apple has ever made? Possibly, It'll certainly claim a spot near the top of our best iPhone list and maybe even best smartphones. I'll offer my definitive take when I finish my full review.
Hands-on iPhone 16 Pro Max review: Price and availability
- Starts at $1,199 / £1,199 / AU$2,149
- Pre-orders open on September 13, shipping from September 20
The iPhone 16 Pro Max was announced at Apple's 'It's Glowtime' event on Monday, September 9. iPhone 16 preorders will begin on Friday, September 9, and the new phone will hit store shelves on Friday, September 20.
The iPhone 16 Pro Max starts at $1,199 / £1,199 / AU$2,149 for the model with 256GB of storage, with that price rising to $1,599 / £1,599 / AU$2,849 for the model with 1TB of storage. For context, those are the same starting and maximum prices as the iPhone 15 Pro Max.
Full iPhone 16 Pro Max pricing is as follows:
Hands-on iPhone 16 Pro Max review: Specs
Below, you'll find a roundup of the iPhone 16 Pro Max's key specs.
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