GetResponse email marketing software
For those looking for the best email marketing software available right now, we highly recommend taking a good look at GetResponse. Offering a wide range of marketing solutions, this popular software provider comes with everything from email marketing and webinars to inbound marketing automation and powerful analytics. GetResponse boasts over 350,000 customers, in over 182 countries, and the platform is available in 26 languages.
In this complete GetResponse review, we take a closer look at the platform. To help you decide whether it’s a good fit for your needs, we analyze every aspect of its features, subscription options, usability, and support to help you decide whether it’s a good choice for your needs.
Plans and pricing
GetResponse offers a range of subscription options. A 30-day free trial is available with all plans, and discounts are available with 12-month (-18%) and 24-month (-30%) subscriptions. Note that all prices quoted here are for a contact list size of a fairly paltry 1,000 or fewer. Expect to pay more if you have more contacts, with pricing available for up to 100k contacts.
There is an available Free tier, but it is limited to 500 contacts. It also includes a website builder, 1 landing page, unlimited newsletters, and signup forms. It is not time limited as they indicate that it is ‘Free-forever.’
Prices start from just $19 per month for a Basic subscription when paid month-to-month for 1,000 contacts, which includes email scheduling, unlimited landing pages and basic segmentation, and full autoresponder functionality. This level of subscription is available with a larger number of contacts, for example the cost increases to $79/month for up to 10,000 contacts.
Upgrading to the Plus plan (from $59 per month) adds webinars with a maximum of 100 attendees, automation workflows, advanced segmentation, and up to five sales funnels. The Professional plan (from $99 per month) is even more powerful, adding web push notifications, paid webinars, and unlimited automations. The starting number of contacts starts at 1,000 contacts.
A criticism would be that even the upper tiers of plans start at the relatively low number of contacts, so we would postulate that most subscribers would need to pay more than the starting price for the plan.
Features
GetResponse comes with some of the best marketing features that we’ve seen.
The email marketing tools available are quite strong, and have to be seen to be believed. The benefits include a toolbox with attractive email templates, an excellent drag-and-drop builder, autoresponder tools, intuitive list management features, and even more.
GetResponse provides multiple inbound marketing automation tools, which can create streamlined workflow automations saving you and your company time and money. The drag-and-drop workflow builder is a standout feature, and complements your email marketing campaigns.
Through the platform’s native landing page builder, you can also create visually enticing, high-quality landing pages. These add substance to your email marketing campaigns, which encourages promising leads to take the desired actions.
While only a few email marketing platforms offer it, the built-in webinar creation tool is a great feature. With it, you can host unlimited webinars, store recordings, and engage with prospective customers in an effective manner.
Interface and in use
Getting started with GetResponse involves simply creating a new account by entering your name, email address and a new password. This accesses the 30-day free trial, without a requirement to enter any payment or credit card information.
Next, go through the short questionnaire that asks about your goals, including the type of marketing you plan on doing. With this complete, you can access the GetResponse management dashboard to start creating your first campaign.
We find the dashboard itself intuitive, and easy to navigate. The top left menu lets you move quickly between modules, and in a few minutes you will feel plenty comfortable.
A stand out feature here is the excellent email builder. By dragging and dropping different elements into the required positions, you can add your own content, ensure the design is consistent with your brand, and use the test and preview tools for checking that everything works as expected.
Support
Customer service is a standout feature for GetResponse. A great starting point is that live chat support is available 24/7- even if you’re not an existing customer. While phone support is notably absent, email support is available, and in eight different languages, including English, Spanish, French, and Russian.
Alternatively, users can take advantage of the comprehensive Help Center to solve problems yourself. Here, this well organized area covers a broad range of resources with everything from onboarding to the finer technical aspects of using GetResponse. There’s even a training webinar designed to help you familiarize yourself with the platform in the shortest amount of time possible.
The competition
An industry leader in the email marketing space, but that doesn’t mean that GetResponse is the right option for all.
Constant Contact remains a popular competitor, which is quite ideal for those needing a simple, beginner-friendly platform without being overwhelmed with a ton of advanced features. Prices start at a competitive $10 per month, with the email marketing tools complemented by the platform’s excellent landing page builder.
Another option worth considering is MailChimp. For over two decades, it has been providing industry-leading email marketing solutions, with its service continuing to improve every year. It has an excellent “free forever” plan with streamlined integrations such as a creative assistant, marketing CRM, and a website builder.
Final verdict
Putting this all together, there’s plenty of reasons that GetResponse gets lauded as the number-one email marketing platform worldwide. This is because it is affordable, offers a great free trial, and has excellent customer service.
The drag-and-drop email builder is great for novices, while still remaining a powerful option for creating highly customized emails. The free forever plan is also worth mentioning for a smaller business just starting out.
The bottom line is that if you’re looking for a competitively priced email marketing program that’s backed by a suite of other tools, GetResponse easily makes it to the short list of contenders worth looking at.
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