Sendinblue email marketing software
While previously thought of as a supplemental medium compared to more traditional forms of outreach, digital marketing has slowly but surely surpassed traditional marketing strategies in the past decade. In this intensely competitive field, it’s important for marketers to step up their game to pull ahead of the competition.
Digital marketing solutions seek to streamline the full variety of marketing tasks, helping brands cut costs while achieving even better results. Sendinblue was started in 2012, with headquarters in Paris with over 300k active users in over 160 countries. For this Sendinblue(opens in new tab) provider review, we’ll take a close look at the platform’s features and make a comparison to other top applications, such as Mailchimp and Constant Contact.
Plans and pricing
Unlike most of his competition, Sendinblue offers a free plan that is actually usable without a subscriber limit. The major limitation here is that free users can only send up to 300 emails per day, which affects the program’s utility. Still, this is worth a look for a cash strapped, smaller business just starting out.
The Lite subscription costs $25 per month ($22.50/month when paid annually) and introduces email support, along with a monthly limit of 20,000 emails, which can be increased for an additional cost up to 100k email/month at a cost of $65/month. There’s also the Lite+ option, which for an additional $12/month can remove the Sendinblue logo, and have advanced campaign reporting with heat maps and click statistics.
If that’s not enough, you can upgrade to Premium for $65 per month, but it resets back to 20k emails for the month at that price. Premium comes with everything in Lite and Lite+, and adds Facebook ads, multi-user access for up to three users, phone support, automation tools. For an additional cost, the monthly limit can be increased up to 1 million emails at a cost of $599/month.
At the top of the tiers, custom Enterprise plans are available for larger businesses that need to send more than 1 million emails per month. Enterprise users can also access priority support, single sign-on, a customer success manager, access for 10+ users, and other advanced features.
Features
Sendinblue has a strong feature set that covers almost everything that most organizations need to reach customers. At the basic level, it provides excellent tools for creating and personalizing emails, text messages, Facebook ads, and other types of content. Sendinblue works as an all-in-one solution to cover a good chunk of the most popular channels.
Depending on the tier you subscribe to, you’ll also be able to leverage A/B testing, complex automation workflows, and comprehensive marketing analytics. After setting up a new email with an intuitive drag & drop builder to create the template, you can streamline future campaigns by reusing it.
Interface and in use
Sendinblue features a clean, professional design with intuitive navigation. A shortcoming is that while a desktop app is available for Windows XP and above, Sendinblue doesn’t have apps for any other platform: Mac, Linux, iOS, or Android.
Overall, though, the Sendinblue is strong at simplifying a comprehensive set of complex features. From the web dashboard, it is easy to launch into a new campaign or template, view marketing analytics, or make an adjustment to a variety of settings. We also appreciate that separate pages are available for transactional emails, as well as a list of your contacts.
Support
As mentioned before, the support for Sendinblue varies depending on your subscription. The Help page has detailed answers to numerous questions for both free and paid users, and it’s a great place to start when running into any issues while using the service. There’s even a ‘Sendinblue Academy’ for learning and certification on using this platform.
The pricing page lists email support as a perk for Lite subscribers, but it also appears to be accessible for free users. Creation of a support ticket is performed by clicking your company name in the upper-right hand corner and selecting Support. Phone and live chat support are available at the Premium and Enterprise tiers. Unfortunately, we weren’t able to find any listed hours or turnaround times for such inquiries.
Security
Sendinblue takes basic security measures, but there’s a lack of crucial features like two-factor authentication, and user activity tracking for team accounts. A competitor, Constant Contact offers native two-factor authentication (2FA) via integrations with Okta Verify and Google Authenticator.
Alternately, Sendinblue is GDPR-compliant, and an upgrade to an Enterprise subscription enables single sign-on. Incoming connections can be enabled through the Sendinblue SMTP through port 465. When it is available, Sendinblue automatically uses TLS protocol for outgoing connections.
The competition
Sendinblue is a quite functional digital marketing provider with plenty of features to satisfy most users, but keep in mind that some alternate choices may be more effective for certain use cases. To get more specific, a competitor in the space, Constant Contact, offers additional content types such as a survey or poll, but this platform starts at $20 per month.
Mailchimp offers a free plan that is an intriguing alternative to Sendinblue. Users can send up to 10,000 emails to as many as 2,000 contacts- with mobile apps available for both iOS and Android devices. Additionally, free users can get access to surveys, basic automation tools, and seven marketing channels, including email, Facebook, and Instagram.
Final verdict
In summary, we consider Sendinblue an excellent digital marketing automation provider with the tools that most businesses need for overseeing emails, texts, landing pages, Facebook ads, etc. Keep in mind that it is lacking some notable tools, specifically two-factor authentication, content types like surveys and polls, and mobile apps, which users who want to manage campaigns on a smartphone or tablet will certainly miss. On the other hand, we expect these to be relatively minor issues for at least some users, especially if we factor in the platform’s overall effectiveness.
While there are strong alternatives aplenty, Sendinblue is still among the top marketing platforms in 2022.
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