OPPO to Unveil New 5x Smartphone Camera Technology at MWC 2017

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Huawei and ZTE confirmed to launch their latest smartphones at the MWC 2017 event. While Huawei will be launching Huawei P10 and P10 Plus smartphones, ZTE will showcase the Gigabit smartphone and its first Android Wear 2.0 smartwatch. A couple of days back, Nubia also sent out the press invites for launching a new smartphone. And now, the world’s fourth largest smartphone maker, OPPO teasing a new smartphone camera technology called “Project 5X.” As far as the teaser image is considered, it mentions “Go 5X Further” which the company mentioned capturing highly detailed images along with high-resolution image processing.

Commenting on the announcement, Sky Li, President of OPPO India, said,

“OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography. This remarkable achievement is the result of an extensive, year-long R&D process, combined with OPPO’s unparalleled expertise in smartphone imaging technology. We chose MWC to unveil the ‘5x’ technology with the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences to consumers.”

The company is earlier rumored to introduce the OPPO Find 9 smartphone at MWC event. Though this is unexpected, even last year, the company limited to introducing technologies instead of product launches. At the MWC 2016, the company came up with VOOC Super Flash Charge technology and the Smart Sensors Image Stabilization. Even a year after their announcements, the company is yet to include these new features in their smartphones. According to the company, the 2,500mAh battery can be fully charged in just 15 minutes using the new VOOC Super Flash Charge technology.

On the other hand, the Smart Sensor is said to be the world’s smallest OIS (Optical Image Stabilization) technology and is also the worlds’ first sensor-based stabilization technology. OPPO is the fastest growing smartphone brand in the world and recently crossed Huawei to become the No.1 brand in China. With the increasing market share of Chinese brands in India, we can expect OPPO and Vivo to capture even bigger market share with their aggressive offline marketing. Even the online exclusive brands like Xiaomi and Honor also started exploring the offline market to enlarge their market presence. As we will be knowing more information about the Project 5X from OPPO on February 27th, stay tuned on PhoneRadar for more updates!

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